Providers of Creative I.T. Solutions To Homes & Businesses in Lincolnshire since 1997

Web Design, The Basics.

Whether you are planning to ask MBS Systems to design your web site, or if you are going to get someone else to do it, there are a few basics you need to consider before you begin.

	General design Try not to make this too complex. Stick to short pages, preferably ones that fit neatly onto a PC screen. No one likes scrolling down line after line of long web pages, its hard work and not easy to quickly navigate back to the top. 4 or 5 short pages that leap onto the screen with accurate links between them are better than 2 or 3 long and complex pages and they load faster too.
	Layout Keep this neat and simple, either with sufficient buttons across the top or down the side, to link to main pages with definitive information. Also, don't be tempted to clutter your web page with too many pictures, buttons, headings etc.
	Pictures A picture speaks an thousand words, but in web design, the more pictures, the more overhead and the longer pages take to load up on a users screen. Two or 3 images a page is more than enough. Any more and your user will get bored waiting for pages to load up. And remember - less than 50% of the UK currently has access to high speed broadband internet (in Lincolnshire, its only about 35%) so on dial up internet, pages load even more slowly. Also, make sure you take the best quality digital photo's  you can and use pictures that show or explain what your site and products are all about. To incorporate them in your web, web designers will reduce the quality and compact the images for quicker loading, so provide them with good quality, original digitally photographed images.
	Moving images & Logo's Many people love to over-use macromedia flash moving images, spinning logo's and all sorts of other things. Generally, these only serve to make pages load very very slowly, and eventually irritate the living daylights out of most users. Take a look at the web sites of the top 100 UK company's and you won't find any of this - just fast loading,  concise web pages - by far the best and easiest thing for a customer to use.
	Colour Choose 2 or 3 colours for your web page, get them as close to your corporate colours as possible and use them as a theme. With text, its always easier for people to read dark colours on a white background.
	Text Unlike press advertising, you need to be both clear and concise with web based text and carefully consider which key words and key phrases to use in headlines, headings, body text and top or bottom borders. Having chosen the keywords and phrases you think your customers are going to punch into a search engine like Google when they look for your product or service, you need to repeat them as often as possible on each page without making the end result sound repetitive, or making your site look badly worded. If you are in any doubt about which keywords to choose, look at your competitors web sites and if they are highly ranked, copy what they have done.
	Contact Information Always provide phone, fax numbers, email addresses and your business address. People generally don't trust web sites that leave out this information.

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MBS Systems, Providers of I.T. & P.C. Solutions for Business and Home PC users.
Bishops Close, Louth, Lincolnshire LN11 8BT, United Kingdom (callers by appointment only). Any problems, contact webmaster
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